This
week I am in Washington D.C. where on Monday and Tuesday I will chair the Golf
Course Superintendents Association of America (GCSAA) Government Relations
Committee Meeting. On Wednesday, the Committee and the GCSAA Board of Directors
will participate in National Golf Day, which is organized by WE ARE
GOLF.
GCSAA,
along with the Club Managers Association of America, the National Golf Course
Owners Association, the PGA of America and the World Golf Foundation are
founding members of WE ARE GOLF.
Founded
in 2009, WE ARE GOLF is a coalition of golf’s leading organizations. Among
others, additional members of WE ARE GOLF include the PGA Tour, the U.S
Golf Manufacturers Council, the American Society of Golf Course Architects, The
LPGA, The Golf Course Builders Association and the United States Golf
Association. All of these organizations, and others will be represented
on National Golf Day.
WE
ARE GOLF was formed in part because it was evident the golf industry was
misunderstood by too many elected officials. Perceptions of the game simply did
not coincide with reality. By focusing on the nearly two million Americans
whose livelihoods are tied to golf, WE ARE GOLF has leveled the playing field
for the thousands of small businesses that make up the industry. As a result,
golf is no longer being excluded from important legislation and our elected
officials have a better understanding of the myriad of benefits the game brings
to their communities.
The
nearly two million U.S. jobs generated by the nearly $69 billion golf industry,
and its vast economic reach are at the core of WE ARE GOLF’S message. In
addition to better demonstrating golf’s profound economic clout, WE ARE GOLF
illustrates the industry’s health and wellness benefits, its unparalleled
charitable giving, and its environmental sustainability initiatives.
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